Being successful in today’s world of gastronomy demands both a high level of culinary skills and an awareness of business insight from industry professionals.

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Lavinia Dovleac

Lavinia Dovleac

Lecturer

Lavinia Dovleac holds a Bachelor of Arts degree in Marketing, a Master degree in Marketing Systems and a PhD in Marketing. Her main area of interest in research and teaching is marketing and she has taught Marketing since 2005 in universities in Brasov.

 

Other interests include: innovation, high technology products, new communication technologies, sustainable business development, and innovative entrepreneurship. Lavinia Dovleac is the author of the monography: “Marketing Innovation” (Transylvania University Publishing House, 2012) and she has over 20 articles published in journals indexed in international databases and papers presented in international conferences. Specializations: training at prestigious universities in Europe: Ruskin University (UK) and University of Groningen (The Netherlands).